An Analysis of Illustration Approaches in Terms of Artificial Intelligence and Visual Communication Design

Abstract

This study comparatively examines traditional, digital, and AI-assisted approaches in illustration production. The impact of artificial intelligence on the visual communication design process is evaluated in terms of aesthetics and production practices. While traditional illustration techniques focus on the artist’s individual expression, digital tools accelerate and diversify this process. AI-supported production redefines the artist’s role, introducing a new dimension to the creative process through algorithmic collaboration. In this context, visual analyses of various production examples are conducted, highlighting differences in character continuity, style, and narrative across tools. The study opens a discussion on the potentials and limitations of AI technologies in visual communication design education and practice.